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Impacto Ferretero is a company specialized in the sale of tools, materials, and supplies for the construction, repair, and maintenance sectors. Its catalog includes everything from hand and power tools to specialized accessories that support professionals and DIY enthusiasts in their projects. The brand aims to establish itself as a reliable reference for those who need practical and quality solutions in the hardware sector.
Company
Hardware Impact
Service provided
Virtual store and special developments
Year
2017
The objective:
The goal of Impacto Ferretero was to digitalize its operation and offer an online sales channel that would streamline the shopping experience for its customers. They wanted a robust and functional online store that would facilitate product searches, provide detailed technical descriptions, and guarantee a fast and secure purchasing process.
The challenge:
The biggest challenge was to organize a wide and technical catalog, where the products require precise specifications, comparisons, and differentiated attributes so that the customer can make an informed decision. Additionally, the company needed to convey professionalism and trust in a competitive market, where clarity in pricing, stock availability, and delivery logistics are key factors for customer loyalty.
The results:
With the support of Tecnofin, Impacto Ferretero managed to implement a modern and well-structured online store. Customers now have an intuitive site that allows them to quickly find the tools they need, check their features, and make purchases securely. This digital transformation led to an increase in online sales, optimized inventory management, and positioned Impacto Ferretero as an innovative brand in the hardware sector.
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