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Nici Store is a store focused on offering plush toys and accessories from the renowned international brand Nici. Each product is designed to convey cuteness, quality, and originality, making it an ideal gift for all ages and a collectible item for those seeking exclusive pieces.
Company
Graphic Material Services
Service provided
Web Design and Development
Year
2016
The objective:
The brand's goal was to convey the warmth and charm of its products to a digital channel that reflected its identity. They were looking for an online store that offered a pleasant, intuitive, and secure shopping experience, where customers could easily explore the catalog and discover each product with the same detail as in a physical store.
The challenge:
The main challenge was to create a platform that highlighted the aesthetic value of the products while managing a changing inventory, as the Nici collection is constantly renewed with special editions and seasonal items. Additionally, it was essential to implement an attractive design that emotionally connected with the end customer.
The results:
With the solution implemented by Tecnofin, Nici Store was able to consolidate a digital presence that faithfully reflects the essence of the brand. The new site allows for intuitive navigation, high-quality photographs, and optimized purchasing processes. This resulted in a higher conversion rate of visits to sales, better online positioning, and the strengthening of the relationship between the brand and its customers.
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Suitable for businesses seeking high customization and strategic ideas, combined with over 30 years of expertise.