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Graphic Matter is a store specialized in photography, audio, and video items. Its catalog includes picture frames, cameras, photographic studio equipment, and accessories that support both enthusiasts and professionals in the image field. The company aims to be an ally for those who wish to capture moments with the highest quality and creativity possible.
Company
Graphic Material Services
Service provided
Virtual store and special developments
Year
2016
The objective:
The primary purpose was to modernize its online sales channel and facilitate the shopping experience for a diverse audience: from customers looking for a simple picture frame to professional photographers needing specialized equipment. The goal was to have a reliable and flexible platform that showcased the technical and aesthetic value of each product.
The challenge:
One of the most significant challenges was to integrate a varied and technically complex catalog into a clear and organized store. Products related to photography and audio often require detailed specifications, comparisons between models, and descriptions that guide the user in their purchasing decision. The platform needed to be able to communicate all that information without losing visual appeal or simplicity in the process.
The results:
With the support of Tecnofin, Materia Gráfica launched a robust, agile, and visually professional online store. Customers can now easily explore categories, find clear technical specifications, and make secure purchases in just a few steps. The new platform not only optimized the sales flow but also improved the brand perception as a reliable and specialized reference in the photography and audio sector.
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