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Heine is a company specialized in the distribution of medical equipment and high-precision diagnostic tools. Its catalog ranges from basic instruments to advanced equipment used by doctors and specialists in various fields of health. The brand is characterized by offering innovative and reliable products that support daily clinical practice.
Company
Madame Dubarry.
Service provided
Virtual store
Year
2011
The objective:
Heine's main objective was to have a digital channel that reflected the professionalism and quality of its brand, as well as to provide doctors, clinics, and hospitals with immediate access to its product portfolio. They were looking for an online store that clearly integrated the technical information of each item and offered a smooth and secure purchasing process.
The challenge:
One of the main challenges was organizing a highly specialized catalog, where each product requires detailed technical specifications, applicable regulations, and supporting visual materials. Additionally, it was necessary to convey trust throughout the purchasing process, given that the medical sector demands a higher level of safety and seriousness in every transaction.
The results:
With the platform developed by Tecnofin, Heine achieved a modern and reliable online store that clearly communicates the features of its medical equipment. Customers can now easily explore the catalog, compare products, and purchase them with complete confidence. This solution allowed Heine to strengthen its digital presence, optimize its sales process, and establish itself as a reference provider in the medical equipment market.
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