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Feiyue is a brand dedicated to the sale of sewing machines and equipment related to tailoring. Its catalog offers everything from basic models for beginners to industrial machines designed for professionals and large production workshops. With a solid reputation in the market, Feiyue distinguishes itself by the durability, innovation, and ease of use of its products.
Company
Feiyue of Mexico.
Service provided
Virtual store and special developments
Year
2019
The objective:
Feiyue's goal was to strengthen its digital channel and provide individual customers and businesses in the garment industry with an accessible and reliable platform to acquire their machines. They wanted a modern online store that not only showcased the technical specifications of each model but also conveyed the brand's experience and history.
The challenge:
The most important challenge was to organize a catalog that combines products for different audiences: from those looking for a sewing machine for home use to professionals who require high-performance industrial equipment. Additionally, it was necessary to clearly show the technical characteristics, usage guides, and benefits of each machine, so that the customer could choose confidently.
The results:
With the development of its online store alongside Tecnofin, Feiyue was able to present its catalog in a clear, attractive, and structured manner. Customers can now easily explore the different models, compare features, and acquire the machine that meets their needs. This translated into a greater capture of digital customers, an increase in sales, and a stronger positioning as a reference brand in the sewing and garment sector.
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