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Edison is a company dedicated to the sale of machinery, engines, and industrial equipment, focused on serving sectors that require high-performance solutions for their operations. With a catalog that combines technology, durability, and efficiency, Edison has become a strategic supplier for companies looking for reliable tools for the growth of their business.
Company
Edison Machinery
Service provided
Virtual store and special developments
Year
2016
The objective:
Edison's goal was to digitize its sales channel and provide its business customers with access to its extensive catalog of machinery and equipment. They sought a robust online store that conveyed professionalism and trust, capable of displaying detailed technical specifications while also offering a smooth purchasing process for corporate customers and distributors.
The challenge:
The biggest challenge was managing an industrial catalog with products of high technical complexity. It was necessary to integrate clear information, detailed sheets, and visual material that would support decision-making in a market where precision is key. Additionally, Edison required a platform capable of handling frequent queries, customized quotes, and B2B operations without losing fluidity in the user experience.
The results:
With the implementation of its online store developed by Tecnofin, Edison was able to offer a modern and reliable platform that facilitates the exploration of its specialized catalog. Customers can now check technical specifications, request quotes, and purchase products more efficiently. As a result, Edison strengthened its positioning in the industrial sector, optimized its sales processes, and generated closer relationships with its customers through the digital channel.
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