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Arbolmex is a Mexican store specializing in seasonal Christmas decoration items. Its catalog includes everything from trees and ornaments to lights and accessories that transform any space into a festive atmosphere. The brand seeks to convey the magic of Christmas in every product and become the reference for those who wish to celebrate in style.
Company
Arbolmex
Service provided
Virtual store and special developments
Year
2024
The objective:
Their main objective was to have a strong digital channel that would support their growth. They wanted a modern online store that was visually appealing and capable of conveying the Christmas spirit, with the ability to offer special promotions and manage a wide catalog without technical complications.
The challenge:
The biggest challenge arose during the peak sales season, when store traffic grows exponentially. The previous system could not handle the load, generated errors, and caused sales losses during the most critical times of the year. Additionally, they needed to ensure that the purchasing process was smooth and that customers could easily find the desired products within such a diverse catalog.
The results:
After implementing an optimized store with Tecnofin, Arbolmex was able to stabilize its platform even during the peak periods of the holiday season. The site provided customers with a smooth shopping experience, featuring intuitive navigation and secure payment processes. This resulted in a significant increase in sales, greater customer loyalty, and a stronger digital presence that solidified Arbolmex as a leader in its category.
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